B2B Online Marketing: Frequently Asked Questions

B2B Online Marketing: Frequently Asked Questions

The B2B Online Marketing Challenges We Solve

The B2B Online Marketing Challenges We Solve

Many B2B companies struggle to stand out online, generate high-quality leads, and effectively move prospects through the sales funnel. Our service helps you overcome the most pressing obstacles in B2B online marketing, driving visibility, engagement, and conversion growth for your business.

  • Low volume of qualified B2B leads due to poor targeting or ineffective outreach channels.
  • Complex sales cycles make it difficult to nurture prospects or keep them engaged.
  • Fragmented marketing and sales efforts lead to lost opportunities and low ROI.
  • Ineffective use of digital channels like LinkedIn and Google Ads for B2B lead generation.
  • Lack of meaningful metrics or actionable reporting to measure and improve campaign success.
Our B2B Online Marketing Methodology

Our B2B Online Marketing Methodology

We combine advanced prospecting (via LinkedIn, Crunchbase, niche platforms, and open data sources), multi-channel outreach, and precise audience analysis to fuel your B2B growth. We qualify leads using ICP criteria—industry, company size, geography, tech stack, investment profile—and nurture prospects via personalized communications across LinkedIn, email, social ads, and more.

We adapt our tactics to your sales cycle—rapid optimizations based on sales results (ROI) for short cycles, or on lead qualification (MQL/SQL) for longer ones. Every campaign is supported by reporting, reminders, follow-ups, and continual communication between your managers and our team. This means more touchpoints, more conversions, and minimized lost opportunities. Our dedication to productivity helps you get the best ROI from every marketing effort.

Why Choose Roman.ua for B2B Online Marketing?

Roman.ua has been at the forefront of B2B online marketing in Europe and beyond since 2008. Over 275 clients have leveraged our services to transform their sales pipelines, enhance prospect engagement, and increase ROI—regardless of their industry or sales cycle. Our passion is productivity: we respect your time and deliver clear, data-driven strategies tailored to your unique needs. We start every partnership by aligning with your business goals via comprehensive email briefing and research, so meetings are always purposeful and focused. Our process covers everything: identifying decision-makers, building robust prospect lists, activating omni-channel campaigns across LinkedIn, paid ads, industry-specific platforms, and email. Thanks to regular communication, reports, and ongoing optimizations, you maintain transparency and control over results. We adapt tactics for both short and long sales cycles—whether optimizing for direct ROI or nurturing long-term relationships through qualified MQL/SQL leads. With Roman.ua, you gain not only more prospects but better ones, with higher conversion and retention rates. Partner with us and make every digital marketing dollar work towards measurable B2B growth.

Our advantages

Our legal services are more than just consultations. We become your reliable partner in all legal matters, providing comprehensive protection for your business interests.

20+

Qualified lawyers in the team

500+

Successful cases and transactions for clients

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We work with businesses in different jurisdictions

15+

Years of experience in legal business support

What Our Clients Say

Vlad Nozdrachov

Brand Leader at FEDORIV, CEO @ Superpeople

Roman.ua's team are true productivity enthusiasts. Their approach to B2B marketing focuses on real business results, not empty promises. After working with them, our lead quality and sales conversion rates improved measurably, and we appreciated transparent communication throughout the process.

Marta S.

CMO, SaaS Company

With Roman.ua, our LinkedIn campaigns generated more leads in three weeks than the previous three months. The team truly understands complex B2B sales cycles, providing actionable feedback and fast adjustments. Highly recommended if you want results, not theory.

Krzysztof Nowak

Sales Director, Industrial Solutions

Roman.ua expertly mapped our large target market, built solid prospect lists, and launched multi-channel campaigns. Communication was always proactive, and all reporting was actionable. Our sales pipeline is now full of relevant, ready-to-talk leads.

Ready to Grow Your B2B Sales?

Request your personalized B2B marketing proposal. We’ll reply by email after clarifying your requirements through a short online brief.