Frequently Asked Questions

Frequently Asked Questions

What Problems Do We Solve?

What Problems Do We Solve?

Foresight & Predictive Analytics enables companies to make confident, data-driven decisions in unpredictable markets. We help navigate uncertainty and complexity by clarifying key factors affecting your performance, identifying opportunities, and optimizing your strategies.

  • Poor understanding of market drivers leads to ineffective decision-making.
  • Difficulty predicting sales or market share in changing environments.
  • Ineffective pricing and communication strategies limit brand growth.
  • Limited knowledge of competitors and shifting consumer preferences.
  • Suboptimal allocation of marketing budgets across channels and products.
How Do We Deliver Value?

How Do We Deliver Value?

Our unique data fusion approach combines consumer surveys, external statistics, econometric modeling, and machine learning for comprehensive insight. Projects are customized to your objectives—strategy building, pricing optimization, communication and in-store promotion, market trend forecasting, or new product launches. With experience in 10+ countries and 65-70 research projects annually, we guide you every step of the way: from initial diagnosis and scenario analysis to implementation and support. Our clients benefit from actionable recommendations, clear presentations, and hands-on support throughout the process. Whether in FMCG, retail, finance, pharma or automotive segments, we help you confidently unlock market growth and respond quickly to change.

About Foresight & Predictive Analytics

Foresight & Predictive Analytics (F(PA)) is a market research and consulting company founded in 2016, specializing in the study, analytics, and forecasting of markets. Unlike conventional marketing research, our mission is to empower clients to make the best-informed, justified business decisions utilizing all available market intelligence. We use an arsenal of modern approaches: advanced consumer and B2B surveys (CAWI, CATI, CAPI/TAPI), econometric modeling, machine learning, secondary statistical analysis, data fusion (merging survey and secondary data), classical and custom conjoint analysis, rigorous statistical techniques, expert assessments, and the integration of clients’ internal data. Our experts average over 20 years of experience, including international recognition through GfK Excellence Centers and advanced economic education. Each year, F(PA) successfully carries out 65-70 research projects spanning Ukraine and more than a dozen other countries (including Poland, Georgia, Bulgaria, South Africa, Kazakhstan, Uzbekistan, and more). Our portfolio covers key market tasks: brand research, pricing, consumer behavior studies, U&A, segmentation, advertising, marketing mix effectiveness, new product development and assortment optimization, market trend prognosis, and strategic marketing consulting. Our main client industries are FMCG, retail, services, finance, pharma, automotive, and more. F(PA) is recognized for its unique, practical research tools tailored to solve client tasks effectively and efficiently. Leadership is provided by Maksym Mashliakivsky, PhD (c), with 20+ years’ experience in economic and marketing research, former leader of GfK Ukraine market modeling. Contact us today for actionable market insights that drive growth.

Our advantages

Our legal services are more than just consultations. We become your reliable partner in all legal matters, providing comprehensive protection for your business interests.

20+

Qualified lawyers in the team

500+

Successful cases and transactions for clients

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We work with businesses in different jurisdictions

15+

Years of experience in legal business support

What Our Clients Say

Anna S.

Marketing Director | FMCG

We relied on Foresight & Predictive Analytics for market trend forecasts and pricing optimization. Their scenario models were extremely accurate, helping us boost sales significantly.

Luis G.

Business Development Lead | Financial Services

Their analytical approach gave us clarity on our product portfolio and customer segments. The team's experience was visible at every project stage, resulting in data-backed recommendations tailored to our market.

Marta R.

Brand Manager | Pharma

We needed to understand drivers of market share changes for our new launch. The Foresight & Predictive Analytics team delivered excellent survey design, modeling and a clear action plan that exceeded our expectations.

Piotr Z.

CEO | Retail

Their thorough scenario simulations allowed us to adapt our strategy in real-time and minimize market risks. Support was prompt, practical, and always tailored to our needs.

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