Frequently Asked Questions about Google Shopping & Performance Max

Frequently Asked Questions about Google Shopping & Performance Max

What problems do Google Shopping and Performance Max solve?

What problems do Google Shopping and Performance Max solve?

Google Shopping and Performance Max simplify digital advertising for online stores, overcoming key obstacles in scaling and managing ad campaigns. Automation and data-driven budget allocation dramatically improve the efficiency of customer acquisition.

  • Difficulties in creating target audiences and reaching the right users across Google’s networks.
  • High conversion costs in standard search campaigns.
  • Bulk listing of hundreds or thousands of products — no need for manual setup for each item.
  • Issues with Merchant Center management and product feed quality.
  • Lack of clear analytics and insight into ad effectiveness at every sales funnel stage.
Why choose ITForce for Google Shopping and Performance Max deployment?

Why choose ITForce for Google Shopping and Performance Max deployment?

With over 10 years of experience, we implement and optimize Google Shopping and Performance Max campaigns for eCommerce businesses. Each project is tailored: we analyze your goals, feed structure, competition, and niche. We provide detailed analytics so you see how ads impact sales and profitability. Our comprehensive approach includes Merchant Center setup, analytics integration, and continuous campaign optimization. All collaboration steps are outlined in our offer: pricing, deliverables, and timelines. Your benefits: quick launch, custom solutions, regular reporting, and consistent sales growth. Ideal for large online stores with ambitious goals and a need for transparent results.

Effective Advertising Campaigns to Scale Google Sales

Google Shopping and Performance Max are essential tools for modern online stores aiming to boost sales and maximize advertising ROI. Both formats are built on automation and AI: Google identifies ideal placements to maximize audience reach and conversions. Your ads are shown across Google Search, YouTube, Gmail, Display Network, and Maps, accompanying potential buyers throughout their decision journey. The key benefit of Google Shopping is showing your products' images, prices, brands, and features directly in search results, making comparison shopping easy and driving high-quality traffic. Performance Max automates the entire process—audience targeting, bidding, and placement—using real-time behavioral data for continuous optimization. ITForce doesn’t work by template. We tailor campaigns to your business’s niche, catalog size, goals, and seasonality. Before launch, we audit your Merchant Center, product feed, and marketing strategy, optimizing where necessary. All results—from growing sales to improved cost-efficiency—are displayed in detailed reports. You see exactly how metrics evolve and how your ads drive real business impact. With ITForce, Google Shopping and Performance Max campaigns come with full support: consulting, reporting, audits, and regular updates on opportunities for scaling. Entrust your online advertising to a proven team that has delivered results for hundreds of eCommerce stores.

Our Clients’ Reviews about Google Shopping & Performance Max Service

Olha S.

Owner, kidswear online store

After teaming up with ITForce, my Google Shopping ads started driving twice as many sales, and reporting became clear and transparent.

Victor I.

Marketing Lead, electronics retailer

Performance Max results exceeded expectations — conversions increased sharply, and cost per sale fell. I recommend this team!

Yaroslav M.

Owner, eCommerce project

ITForce's professionalism made a real difference to our bottom line. The reports are detailed, and launch was lightning fast.

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