Professional Merchandising & Retail Audit Services

Lex Marketing has focused exclusively on merchandising and retail audit services, honing a process that ensures the highest standards in every project. Our merchandising efforts include a detailed initial audit of retail locations, optimization of merchandise displays in accordance with pre-approved planograms and merchandising standards, and strict control over expiration dates, price tags, and use of all promotional materials. We employ a unique MM&CS online reporting system so clients receive comprehensive, analytical reports with actionable recommendations quickly and consistently. Every project team consists of experienced staff present across all regions of Ukraine—allowing for highly localized execution and in-depth market understanding. Ongoing staff training, instant replacement of personnel when needed, daily field reports supported by photo documentation, and multi-level quality controls are built into our process. Our exclusive teams can work on a single brand or under consolidated merchandiser programs, delivering 100% efficiency in each location. Not only do we enhance shelf space for your product, but we also manage assortment, monitor price and competitor activity, and provide insights into shelf gaps and in-store promotional opportunities, empowering you to make informed, agile business decisions. In addition to field merchandising, our retail audit service offers detailed studies into product assortment, pricing policy, distribution, and overall brand visibility, as well as direct competitor analysis. These comprehensive audits help identify untapped market niches, better position existing products, and inform new product launches. Clients benefit from significant time and resource savings while always staying ahead of retail market trends—thanks to our unrivaled experience, professional rigor, and client-first philosophy.