Performance Max Objects & Features: Unlock Full Campaign Potential
Master all Performance Max asset types, optimal specifications, and key strategies. Let Consultant.Biz drive higher conversions with best-in-class PMax setup.
Frequently Asked Questions about Performance Max Assets
Performance Max Campaign Challenges Solved
Launching and managing Performance Max campaigns without deep expertise can limit your ad potential and decrease ROI. Consultant.Biz helps you overcome these obstacles:
- Poor targeting and ad delivery due to insufficient asset variety, lowering conversion rates.
- Wasted budgets from machine learning running on unoptimized, limited assets.
- Difficulty meeting asset specifications, resulting in rejected creatives or missing placements.
- Low ad visibility and engagement from missing extensions or untested asset groups.
How Consultant.Biz Maximizes Your PMax Results
Consultant.Biz takes a data-driven approach to ensuring your PMax campaign's assets are fully optimized, from asset creation to performance analysis. Our team:
- Analyzes your business goals and audience to select the right asset mix and formats.
- Guides you on Google’s asset requirements and generates compelling text, image, and video creatives tailored for every placement.
- Builds well-structured asset groups for each key theme, product line, or offer, ensuring maximum coverage.
- Sets up and tests campaign extensions, such as calls, sitelinks, prices, and forms, to boost ad visibility and interaction rates.
- Monitors campaign performance, refines asset combinations, and provides regular reporting for continuous improvement.
With Consultant.Biz, your Performance Max campaigns are set for sustainable growth and optimal returns.
Unlock the Power of Performance Max Campaigns
Google Ads Performance Max (PMax) is a forward-thinking campaign type using artificial intelligence and machine learning to reach potential customers throughout the entire marketing funnel. To maximise this technology, every campaign relies on a rich set of assets: compelling texts, stunning images, and engaging videos. These become the building blocks for asset groups—clusters aligned by brand, product, or audience focus—that your ads will draw from in real-time to optimize message and placement.
Why is asset diversity so critical in Performance Max? By providing varied headlines, descriptions, imagery, and video, you empower the algorithm to test combinations and surface only the highest performing creatives across Search, YouTube, and Display Network. Insufficient data limits the algorithm and can lead to wasted budget and missed opportunities.
Setting up PMax assets to best practice means meeting strict requirements: image formats like horizontal (1.91:1, min. 1200x628px), square (1:1, min. 1200x1200px), portrait, and both square and landscape logos; each with specific file size and dimension rules. Videos should be at least 10 seconds, in horizontal, vertical, or square orientation. Google may automatically generate video content if you don’t upload your own, which can affect the look and feel of your brand message.
Extensions—offers, sitelinks, call buttons, prices, and structured snippets—are another key ingredient. They help boost ad visibility and provide extra interaction points, elevating both relevance and conversion potential. Consultant.Biz ensures your extensions match campaign objectives, unlocking further value from every click.
The Consultant.Biz difference: we design, optimize, and regularly iterate your Performance Max asset stack. From discovering what combinations resonate with your audience, to adjusting creative materials and leveraging Google’s latest innovations, our data-driven approach ensures your campaigns achieve maximum impact and sustainable ROI.
Performance Max Client Success Stories
E-commerce Manager
Consultant.Biz guided our team in organizing PMax assets and explained the logic behind image and video specs. Our campaign rapidly improved in reach and conversions. The reporting and insights made our investment worthwhile.
Digital Marketing Lead
Thanks to Consultant.Biz, our asset groups were perfectly aligned with our brand strategy. The team handled all specifications correctly, and we saw a marked improvement in ad spend efficiency. Highly recommended!
Head of Marketing
We struggled with Google's stringent asset specs before partnering with Consultant.Biz. Their creative team provided not only guidance but also production of compliant videos and images. Now our PMax ads always pass requirements!
PPC Specialist
The setup support from Consultant.Biz made a huge difference. Their systematic approach to asset creation, grouping, and optimization saved us time and evidently increased our conversion rate within the first month.