FAQ: Everything About PPC Audit

FAQ: Everything About PPC Audit

Common Problems Solved by a PPC Audit

Common Problems Solved by a PPC Audit

PPC advertising often faces silent efficiency leaks – untracked conversions, misconfigured targeting or bloated budgets. A systematic audit identifies and addresses overlooked issues, making your campaigns effective and profitable:

  • Low number of leads or sales despite active ad spend.
  • High customer acquisition cost that impacts ROI negatively.
  • Unclear growth paths for scaling or optimizing campaigns.
  • Missed budget opportunities or waste due to non-performing ads.
  • Tracking errors or analytics misconfiguration causing skewed reporting and lost insights.
Our PPC Audit Approach and What You Receive

Our PPC Audit Approach and What You Receive

Every audit follows a clear process to ensure no issue is missed:

  • Analysis of analytics setup and correct conversion tracking.
  • Inspection of account-level settings, targeting, scripts, and negative keywords.
  • Campaign structure review for search, shopping, and display/video campaigns.
  • Assessment of bidding strategies, budget allocation, and audience retargeting.
  • Site speed check for mobile and desktop.
  • Preparing a prioritized action report with specific improvement instructions.

The service is performed by certified PPC specialists with years of experience and is supported by Google Partner status. Our transparent recommendations help you achieve higher ROI, streamline costs, and ensure your advertising strategy supports your growth plans.

Why Choose Us for Your PPC Audit?

With more than a decade in digital marketing, our agency specializes in comprehensive PPC audits designed to boost your results and maximize return on ad spend. We’re certified Google Partners with 200+ successful audit cases across a broad range of industries, from e-commerce and education to real estate and international projects. Each audit is performed by experienced PPC professionals who follow a meticulous multi-step process: First, we analyze your current analytics implementation, checking that all tracking, goals and conversions are configured and accurately reflected in both Google Analytics and Google Ads. Next, a review of all account-level settings ensures that your campaigns are benefitting from best practices—including the optimization of automated rules, scripts, audience lists and budget strategies. Our review then drills down to the campaign structure: for search campaigns, we assess keyword grouping, negative keywords, ad copy effectiveness, extension usage, audience targeting, and the logical structure for ease-of-scaling. Shopping and display/video campaigns are assessed for correct product grouping, creative performance, targeting accuracy and exclusion settings. We also check site speed (both mobile and desktop), analyze campaign and ad performance for different time periods, and identify both non-performing spend and new growth opportunities. Every audit concludes with a prioritized list of recommendations—these are transparent, data-driven and aimed at delivering quick wins as well as long-term gains. We are proud of our reputation—over 96% of clients come via referrals. Our team regularly attends top industry conferences and conducts ongoing consultations with peers and Google support. You get not just technical fixes, but strategic advice that is proven in practice: all campaigns that implemented our audit recommendations have demonstrated substantial growth in effectiveness. Turnaround is fast—within 2–3 business days you get a clear roadmap for immediate improvement. Implementation support is available upon request as a separate service. Whether you manage your campaigns in-house or want ongoing full-service support, our audits will provide the clarity and confidence to make PPC a growth engine for your business.

Our advantages

Our legal services are more than just consultations. We become your reliable partner in all legal matters, providing comprehensive protection for your business interests.

20+

Qualified lawyers in the team

500+

Successful cases and transactions for clients

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We work with businesses in different jurisdictions

15+

Years of experience in legal business support

What Our Clients Say

Artem Bilodid

Owner, GIGAKYIV.NET

I approached Site24 for PPC audit and was impressed by their thoroughness and guidance. After implementing their recommendations, results improved rapidly — more leads, better costs and ongoing support for my new project.

Yuliya Shylova

Marketing Director, LEBOUTIQUE

We worked with Site24 for 2.5 years and our organic traffic increased significantly. The team is always responsive, offering creative ideas, and closely monitoring campaign progress. They are truly reliable digital partners!

Oleksiy Aronov

General Director, UNIVEST MEDIA

Site24 handled our specialized sites professionally. Thanks to their SEO and PPC approach, our agro resources are now leaders in their niche. You can rely on them for tailored strategies and proven results.

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