See Visitor Interactions with Matomo Heatmaps
Visualize exactly how users engage with your content—discover high- and low-engagement areas, optimize layouts, and boost conversions with complete data control.
Frequently Asked Questions
What Problems Do Matomo Heatmaps Solve?
Understanding visitor behavior is a common challenge for website owners. Traditional analytics can leave you guessing about areas of poor engagement or high drop-off. Matomo Heatmaps visualize user activity, instantly revealing where visitors click, scroll, and lose interest, so you can address conversion bottlenecks with confidence.
- Identifying confusing page layouts that cause visitors to leave quickly.
- Spotting overlooked areas where vital calls-to-action go unnoticed.
- Revealing content that fails to engage users or adds no value.
- Highlighting device-specific issues on desktops, tablets, and mobiles.
- Visualizing attention patterns to inform A/B testing and content strategy.
Get Powerful Insights with Matomo Heatmaps
Matomo Heatmaps transform complex analytics into easy-to-understand visuals, helping you make strategic website improvements. Whether you run an e-commerce store, blog, or internal application, you can pinpoint where users drop off, what draws their attention, and which elements need refinement. Track engagement across devices and know for sure if design changes actually increase conversions. Enjoy complete data ownership and full privacy compliance, with no sampling or data limits. Matomo’s open-source model ensures flexibility and long-term value as your analytics needs evolve.
- Effortlessly track user journeys and interactions on any page.
- Customize your heatmaps and insights for specific user segments.
- Take action confidently with visual evidence over guesswork.
- Boost ROI by fixing issues and maximizing existing traffic.
Why Choose Matomo Heatmaps?
Customer Reviews
Ecommerce Manager
Matomo Heatmaps gave us clear insights on how real users moved through our checkout pages. We quickly identified a confusing step and optimized it, leading to a 15% increase in completed purchases within a month.
Digital Marketing Consultant
The visual heatmaps made it easy to share insights with non-technical stakeholders. We pinpointed wasted space and improved key call-to-action buttons, boosting our sign-up rate without extra traffic cost.
UX Designer
I rely on Matomo Heatmaps during redesigns because they reveal what content grabs attention and what users ignore. It’s a huge time-saver compared to digging through raw analytics.
IT Specialist
As an on-premise user, Matomo Heatmaps let us own our analytics data while gaining deep engagement insights. The privacy compliance meets all our company’s requirements, and setup was a breeze.